Organic Floral Design
Today I saw this ad for Phinney Ridge Florist in this month's Conscious Choice magazine and was quite pleased. Phinney Ridge Florist is a traditional florist that is now offering organic floral arrangements as part of their service. The website is your standard FTD florist site, but hopefully they will update it to let us know more about their new organic offerings. As an aspiring floral artist, my goal is to use local, organic and sustainably grown flowers, as well as sustainable business practices from the ground up (no floral foam, the use of biodegradeable materials, composting, recycling, etc). The flower industry is just starting to go green (you'd think they would be the first, but not so), so I am tremendously excited that this age old industry is finally waking up.
Pesticides & The Flower Industry
The issues with pesticide use in the flower industry are really the same and maybe even worse than those of the cotton industry. The exposure to pesticides is alarming but has not received much attention because most flower farms and distributors are based in countries outside of the US, mostly in Central America. These countries don't have the same regulations as the US. For example, Colombia has the world's second-largest cut-flower industry after the
Netherlands, producing 62 percent of all flowers sold in the United
States. Many flower workers are single women and due to their exposure to pesticides they experience higher rates of cancer, abortion, premature babies, and silent, chronic illnesses.
The roses you get on Valentine's day or on any occasion for that matter, have been sprayed, rinsed and dipped
in a battery of potentially lethal chemicals. Flower distribution is also environmentally taxing as it is exported and shipped all across the world, day in and day out. Top that with the use of floral foam, that green spongey stuff which is made with toxic, non-biodegradable formaldehyde, and your flower arrangement starts to loose it's green appeal.
Greening the Flower Industry
Luckily, some countries are taking measures on their own in terms of regulation. In the U.S, we now have VeriFlora™, a sustainability certification program for fresh cut
flowers and potted plants. In Colombia, the flower exporters association launched
Florverde™, which certifies its 200 members for taking steps
to improve worker safety and welfare. *Update 7/21/07 - In Canada, Sierra Eco is a resource for sustainable flowers, wholesalers and florists. This information is from Scott Graham, the founder of EcoFlora, a sustainable floral studio in Toronto, Ontario. Thanks Scott!
But the Flower industry has a long way to go. Being such a disposable industry, the amount of plastic packaging, floral foam and organic waste is overwhelming. There is a lack of recycling, composting and sustainable practices by many florists. I've personally seen huge dumpsters filled with floral foam, plastic wrap, tissue, ribbons, plastic plant pots and tons of used flowers.
So the next time you go to your florist or grocery story floral department, ask for organically grown flowers and start raising the demand for beautiful and healthier arrangements. At home you can learn more about organic gardening, use your own garden flowers or visit any of the many farmer's markets for more sustainably grown flowers. Or if you want to send someone flowers, I would suggest ordering from Organic Bouquet. And if you are getting married, check out the online magazine PortoVert for more ways to green the decor part of your celebration.