Here you can view a sampling of my work in developing color and trend boards for various home + fashion product development teams. This work involves intuitive observation into the multiple personalities of the new organic customer. The organic and sustainable shopper is a complex bag of goodies with different tastes and preferences. I should know, I am one. You should know, because you are one too! Thankfully, sustainability is NOT a "trend", it is a lifestyle. And since we all aspire to live a Lifestyle of Health and Sustainability, there will continue to be a market and a customer for organic and meaningful products and services. (Click each photo below for a larger image)
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Below you will find some color and trend boards that I developed for various private label Home Decor design teams. These are directional boards that cater to new organic customers that we can call Eco Style Seekers and Natural Lifestyle Shoppers.
greenopia is a theme focusing on the organic outlook for the college market. See excerpt below for more info:
greenopia: The future is bright...green. The rapid shift in eco-consicousness has created a new era of "greenovation." Design focused and eco-idealistic products and services are spouting daily as optimists explore ways to address our environmental needs and fulfill our must-have desires. New ideas, new products, new ways of re-using old materials, making something out of nothing and re-engineering the way things are done. The spirit is futuristic and playful, colorful and problem-solving. The products are light, naturally inspired, multifunctional and season-less. They offer refuge and relief from today's stressful times. White and green indicate purity and health. the earthy textures of sustainable woods, grasses, bamboo, kirei, cork and reclaimed materials keep our living spaces grounded in the midst rapid change.
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room to breathe is a mood that focuses on a more sophisticated & natural lifestyle customer. See below excerpt for more info:
room to breathe: In a time starved world, we all are in desperate need of peace & serenity in our lives. We need a place for reflection and down-time. People are becoming more devoted to their homes and have found that they can transform them into sacred places. A place to nourish, nurture and renew. We are enamored by the natural wisdom of ancient cultures and we aspire to do our part to respect the earth and its inhabitants. The spirit here is silent and meditative, communal and solitary. The movement is to be in the present moment and to live naturally now...rather than dreaming about when. The products aim to exalt the beauty of nature and to bless each home. Earth tones and weathered hues enrich our sense of belonging. Textural elements, especially floor coverings, help us feel more connected to ourselves and to the earth itself.
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ecoluxe conveys a desire to live a well considered, well fashioned life. To reconsider our notions of luxury and to renew the richness of the earth's resources, colors and textures. Sustainable living is the new opulent lifestyle. inspiration: Eco-Boudoir, Anna Sova Organics, Q Collection, Environment Furniture, ABC Home, Aviva Stanoff.
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graphic nature attempts to re-connect with the natural world and a mid-century era of eco-sensibilities. Hip design companies and e-tailers advocate a lifestyle that is inspired by nature and modern design. Together they create a sustainably hip home environment. inspiration: Organic Design Operatives, Branch Home, Re:Modern, Amenity Home, Vivavi, Velocity Art & Design, Mio Culture, Atomic Ranch Magazine, ReadyMade Magazine.
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natural citiZen approaches life from a mindful and harmonious perspective. Creativity, wellness, voluntary simplicity and a sense of community lead to a fulfilling and rewarding lifestyle. inspiration: Viva Terra, Real Simple, Loop Organic, Gaiam, Lime, Naturally Modern, Simply Green, Aveda.
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organic yoga wear } stay true to your practice
organic ladies wear } green jeans & sweaters
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organic baby basics } give peas a chance
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organic baby home } it's a small world
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organic bliss } inspired by the global organic spa experience
