The packaging for a new collection of Chocolate called TCHO, has me hooked! Read more about the packaging at The Dieline and discover what flavor you are with their super hip flavor wheel! I think I'm "Nutty" and "Floral"... or maybe just "Fruity"! (lovn' this!). I also love Tcho's efforts to go beyond Fair Trade with their No Slavery mission.
"TCHO is the first high-profile chocolate manufacturer to be established in the Bay Area since the incorporation of the Ghirardelli Company in 1852. Thus TCHO represents an ambitious beginning which can be viewed in a significant historical context. In their product development, the founders identified 6 dominant natural aromas in the chocolate flavor spectrum: chocolatey, earthy, nutty, fruity, floral and citrus. It is these distinct flavors on which the product line formulation is based."