Wee Generation is a unique collaborative partnership between Seventh Generation, Healthy Child Healthy World, and Babystyle. Along with eco-designers William McDonough and IDEO, they have teamed up to create the world's first and only 100% sustainable Cradle-to-Cradle Certified baby bag. Parents, grandparents and care-givers, log on to let them know what features and materials you've always wished your own baby bags had. Make sure you sign up to be on the list so you'll be the first to know when the "it" bag makes its debut. I think this is a great concept with the right folks involved. Can't wait until I have kids!!!